Splice leads the pack not just in keyword ranks but also in downloads and revenue, according to our estimates. It's pretty simple, and when it comes to video editors, you can see it by the sheer number of apps that promise the same set of features and, in some cases, use the same set of keywords (I'm looking at you, Magisto!).Īnalyze your competitors with affordable Competitor Intelligence tools With its very efficient downloads to revenue conversion, serious bottom line, and dominant position, Splice is in a perfect place to leverage ASO to increase the bottom line.ĭemand + opportunity = competition. Revenue grew by 25x in the last two years, with a spike at the height of COVID that Splice has now managed to beat.

That's where Splice and its competitors come in, and looking at their estimated revenue over the last few years, it's working very well. But there's a catch-more creators + more average content, and hence the need to work harder to rise above it. TikTok's popularity and the advancement in phone cameras have made it so easy to become a video creator. Splice, which is the #1 result for 'video editor' in the App Store, enjoyed the kind of revenue growth founders and investors fantasize over. We saw this rise with photo editors in the early 2010s, and now it's time for video. Over the last few years, video managed to make its way into social media and cause demand for apps that help make videos nicer.

Splice video editor